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Vortex Optics & Accessories **NEW**

We are proud to add a range of Vortex Optics to our website, everyone has their opinion on the best optics & choices for all budget's are wide, however we believe Vortex probably offers one the best value for money ranges in the market. Please feel free to phone us (or visit) to discuss any queries or product requirements.

Please find a brief Vortex business overview below:

Since 1986 Vortex have been and remain an American Owned, Veteran Owned, Family owned and operated business of hard-working folks located here in South Central Wisconsin.

Dan and Margie Hamilton, the original and current owners, moved to Middleton, WI in 1986 and started a small outdoor retail store. The business was started on the belief that if you focused on the customers and helped them achieve their goals with fast, friendly, personalized service  that the bottom line would take care of itself.The business grew and evolved over time and in 2002 Vortex Optics was established. Starting with Dan and Margie and now over 200 American team members strong they work diligently day in and day out to give you the best products and service in the optics industry.

All of our products are designed, engineered, pre-inspected and serviced in our modern facility to ensure you receive the best  products and service.

Vortex VIP stands for a Very Important Promise to you, the customer. Vortex will repair or replace your Vortex product in the event it becomes damaged or defective - at no charge to you.  If Vortex cannot repair your product, they will replace it with a product in perfect working order of equal or better physical condition.

You see, it doesn't matter how it happened, whose fault it was, or where you purchased it. You can count on the VIP Warranty for all Vortex Optics riflescopes, prisim scopes  red dots, rangefinders, binoculars, spotting scopes, tripods, and monoculars.

  • Unlimited Lifetime Warranty.
  • Fully transferable.
  • No warranty card to fill out.
  • No receipt needed to hang on to.
  • If you ever have a problem, no matter the cause, Vortex promise to take care of you.


The VIP Warranty does not cover loss, theft, deliberate damage or cosmetic damage that does not hinder the performance of the product.

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